Your club's website should take the booking. So should your phone.
A golfer on their phone wants three things: what it costs, how to book, and whether the course is open. If your site makes that hard, or the pro shop phone rings out, they play somewhere else.
I build club websites that answer those questions in one tap, and set up the follow-up so calls and enquiries stop falling through.
No upfront cost. No lock-in. I build a mock-up of your site before you pay a cent.
What a golfer wants to know
What does it cost?
Green fees in a plain table. Not a PDF.
Can I book?
One button, on every page.
Is the course open today?
A line on the home page your staff can change in under a minute.
Am I welcome?
"Visitors welcome", when the public can play, and the dress code in two lines.
Where are you?
Address that opens in maps, hours, a phone number that dials when tapped.
Every site I build answers all five within one tap of the home page.
See one
This is Redgum Creek Golf Club. It doesn't exist.
I made it up so you can see what your club's site could look like without me pointing at someone else's. Tap around it on your phone. Yours would have your fees, your photos and your booking link.
Redgum Creek Golf Club is fictional. It is a demo, not a client.
Then the phone
The other place bookings go missing is the pro shop.
One person at the counter, checking in a group and handing out range buckets. The phone rings. It rings out. Plenty of people won't leave a voicemail, they just call the next course.
Here is what I set up instead:
- A text back within seconds when a call is missed, so the caller can reply or book.
- An assistant that answers the easy questions (hours, fees, are carts out today) and texts the booking link.
- Enquiries that get an instant reply, and a reminder to your staff until someone answers.
- Golf days quoted on the spot, with player lists and a run sheet done for you.
- A list of your casual visitors, so you can fill a quiet Tuesday.
It works with what you have
You keep your phone number and your tee booking system. I link to it, I don't replace it.
Don't have a booking system? That's fine too. The button rings the pro shop instead.
What I found looking at club websites
Before building anything I went through 46 golf club websites around Adelaide.
Most were fine. The ones that weren't had the same few problems: a security warning that scares visitors off, a layout that doesn't fit a phone, fees only in a PDF, and no way to book. They were nearly all small clubs run by volunteers, with the least time to fix it.
Those are the clubs I built this for.
How it starts
- You ask for a free audit. I look at your website, your Google listing and how you show up in search, and send you a report. It's yours to keep.
- I build a mock-up of your club's site. Private, just for you. No payment.
- If you like it, we go live. Month to month. Leave whenever you want.
Who's behind this
I'm Brendan Hardman. I love golf and I like building systems that take work off people. Par & Profit is me putting the two together.